Bellrock Advisory today announces the appointment of Anna McGaffin as Chief Operating Officer (COO). This landmark appointment signals a new era of strategic growth for the firm, reinforcing its commitment to risk advisory and advocacy services delivered by industry thought leaders.
The introduction of the COO role follows a period of significant momentum for Bellrock Advisory, characterised by high retention and continued growth built on an established reputation for strong client advocacy.
The appointment, designed to scale the firm’s internal infrastructure to support a growing national footprint will strengthen Bellrock’s service delivery framework enabling Bellrock’s network of risk advisors to maintain the highly personalised, technical advisory standards that define its market position.
“Anna brings deep experience across strategy, operations and transformation, having worked with leadership teams and boards to support growth, strengthen operating models and deliver change in complex environments.
Anna will work closely with our leadership team across all areas of the business, with a particular focus on operational alignment, execution of strategy and delivery of key initiatives, including our technology roadmap.”
– Marc Chiarella, CEO – Bellrock Advisory
Bellrock’s 19 year journey as a high-growth risk advisory firm has been underpinned by a clear methodology, strong client relationships and a differentiated position in the market. Looking ahead to the next phase of growth, the focus shifts to scale across people, systems, and the broader ecosystem.
“What drew me to Bellrock was the people and its unique value proposition. I am excited to work across the business to drive growth while continuing to provide the exceptional service Bellrock is known for.”
– Anna McGaffin, COO – Bellrock Advisory
Bellrock services clients nationwide from five locations across Australia. Discover our unique methodology.
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